Site: Contact Lenses Online

This was a departure from the normal sites created. They were normally in the fitness and weight loss niches. However the owner wears contact lenses and the niche is popular and very profitable for those that do well so an attempt was made to compete. Organic rankings was the primary method of promotion which was going to be a struggle when you consider the competition in the niche.

A contact lens logo was bought from an online logo shop and the color scheme of the site was built around it. Like the diet food site the first pages of this site are very informational and helpful to try and make it look like a helpful portal in an attempt to gain favor in rankings. This was not overly successful although link building has been all but non existent in a niche where link building is crucial for success.

While the site doesn’t make a fortune the conversion rate is massive. What little visitors it gets converts into buyers very easily. It’s not surprising really in this niche as a quick tour of the leading merchants and you’ll discover they’re pretty much the same as the other. The site features coupon codes which needs a monthly update but the money made makes this 20 minute monthly effort worthwhile.