Coupon code sites are the big deal these days. They make an absolute fortune for those involved. The trouble is you had to get in early, the big players are there now and the niche is saturated. When this is the case and you want to set up a coupon code site you have to think nicher. That is exactly what I’ve done here. I’ve gone as niche as possible and this has potential. With the word “Fitness” in the domain name and that word featuring in the brands I want to rank for gives this site a lot of potential for success where rankings are concerned.

There were some very difficult decisions on how to present coupons for products that don’t have any codes. I’ve got round this by putting the price on them as I don’t think certain companies would be too happy if I didn’t. I’m probably being paranoid but this is a new company and they can be very particular when they start the affiliate marketing channel. I hope I’ve got away with it and those products get enough clicks but only time will tell.

The site had to be about fitness as I have all the agreements with those companies in place and it’s what I know. The design of the site is pretty crappy. The thing is that by the time I decided I wanted to change it the site was already half made. However the site is clear and I’ve fitted a lot of pages there in the navigation although that isn’t so clear from the home page. The bright red with white letters on the navigation is very questionable but it’s done now. I’m quite please with the site so we’ll see if it gets it’s rankings and we’ll go from there.

For this reason this site will be competing with hardly any other sites which of course is not necessarily a good thing as it means there is no traffic. However a brief look indicates there is a small bit of traffic I could tap into. Unlike America where there are tens of review sites for treadmills and ellipticals the UK is relatively empty. As said before we have small homes so we are less likely to but fitness equipment and would rather go to a gym.

However I thought I would go for it as I have done with other sites I have. Either it will do well or it won’t only time will tell. The theme I’ve used is the same theme I use for all my wordpress sites it’s a theme I like and it’s easily manipulated. I just have to redo the header to make it look slightly different. Another problem with UK online stores is they have phone numbers literally everywhere on the site so I found one which wasn’t so bad. I also found the only one which didn’t have a discount code space on the checkout staring at everyone in the face so that’s all I’m going to say, let’s see how it does.

As usual Sot Media is all about reviews and we’ve gone back to our roots with this website. This is a review site combined with some price comparison going on. The reviews are also very thorough with a good summary of each stroller given. There are at least 4 to 5 shops on each review which means many prices to choose from giving value to the end user. We all know that value pays and that’s the aim with this site.

The color theme of the site was chosen using a brand new web program that gave me colors that would go with others and I think it’s done superbly with this site. I’ve deliberately chosen very feminine and baby colors. We all know it’s the women that buy the baby stuff and the men just hand over the money so this is built for the modern woman in mind.

Where ranking for this site goes you never know, I don’t think it’s going to be a major earner but I quite enjoyed making it abnd am pleased with it. If I can keep on top of new stroller models being released by the leading manufacturers like Baby Jogger then if I get them on this site straight away then it could earn a bit. It means it may have to be constantly updated but hey I do this full time so it’s about time I did spend time on it.

The theme has been heavily tweaked to make it more visitor friendly and a custom header has been designed to enhance the site further. For the content we’ve written as much information as we can regarding the equipment we’ve reviewed. This will make the pages rank higher in the search engines and also get lots of long tail searches which can prove particularly profitable.

The results are very promising the site is doing well in the search results and the site converts nicely. Being about fitness equipment the site has the possibility to grow into a lot of pages as there are hundreds of pieces of fitness equipment available. With high rankings it’s getting this can only help us further. Promotion is going to be heavy link building which still needs some work. The site targets the USA as does all of our web properties.

So the color scheme was chosen and the site was created. As usual it’s the simplest layout with navigation on the left and content on the right. We’ve tried to give as much information as we can combined with content pages containing affiliate links. Some professional images were used which we had to pay for separately and these look so good that it’s something we’re going to incorporate in a lot more sites in the future.

The site get a lot of visitors but as can be expected with a generic phrase the conversion rate is quite low. However we think this experiment was a success and shows you can make money with just about any phrase. People tend to stick top the first 3 pages and there aren’t any affiliate links in those so some adsense was used to monetize them.

The website is the longest we’d spent on a website at that time. The reviews of each of the jewelry merchants are the most thorough reviews you’ll find on the web. What we didn’t do enough of was research, from the domain name to whether the internal pages would get a decent amount of traffic. It was just built and that was it, no thought.

The result of the lack of planning was a site that makes an unsatisfactory return for the effort put in. It makes some money but as learnt from the other jewelry site the conversion rate is terrible so when the visitors are low anyway it doesn’t bode well. That said this site is responsible for the largest single commission payment received so far and it may do better than expected in time and with a little more promotion. It’s just a bit disappointing after all that work.

I made this site using the color scheme of the merchant but being very careful not to copy the merchant or trying to be the merchant in the eyes of visitors. So I made it clear that I was promoting the merchant and used the merchant images as supplied for their affiliates in the site. The result is what you see and it took around 2 days to make.

The site ranked very well first until Google decided it wouldn’t rank keywords in a domain very highly anymore in a major update of theirs. This is a shame because the conversion rate of the site is the highest we’ve ever come across. The site remains online and has paid for the domain renewal however the merchant will probably brand itself again by next year so it’s days are numbered.

The design is much like all the other sites in that navigation is on the left and content is on the right. A professional logo wasn’t used just a desk top publishing program for the site name. A lot of work was done to research for the keywords that would be beneficial for the success of the site. Unfortunately the design didn’t get the same amount of effort.

The site ranks ok and has managed to get some natural links from external sites without them being asked for. This is the benefit of going really niche and if you’re the only site in that niche and someone wants to quote a reference source then you become that reference source. The site does ok but unfortunately there’s no possibility of expansion with such a niche domain name. It’ll just have to stay as it is.

A contact lens logo was bought from an online logo shop and the color scheme of the site was built around it. Like the diet food site the first pages of this site are very informational and helpful to try and make it look like a helpful portal in an attempt to gain favor in rankings. This was not overly successful although link building has been all but non existent in a niche where link building is crucial for success.

While the site doesn’t make a fortune the conversion rate is massive. What little visitors it gets converts into buyers very easily. It’s not surprising really in this niche as a quick tour of the leading merchants and you’ll discover they’re pretty much the same as the other. The site features coupon codes which needs a monthly update but the money made makes this 20 minute monthly effort worthwhile.

The theme is a green one reminiscent of the green dieting section of the very first site. The site was designed to be the portal you need for the diet food delivery where there are sections that describe what’s it’s all about and how it could help. These pages are above the reviews of the services which are the monetized pages. The reviews are each around 1000+ words plus and serve as a guide to how they may benefit.

The site ranks well and has sitelinks in Google. The niche is now saturated but fortunately maybe due to timing this site has retained it’s rankings. There have been problems when merchants totally re brand their product and give it a different name but the site has rode through that. It’s only monetized with affiliate links and does ok.