Site: Jewelry Site Reviews

Straight after the first jewelry site and we’ve got a relationship with 20 or so jewelry merchants. I thought it only right to give jewelry another effort to see if we can really make money with affiliate marketing with jewelry. This site is in our classic formula of content on the right and navigation on the left with the layout similar to many other successful web properties we have.

The website is the longest we’d spent on a website at that time. The reviews of each of the jewelry merchants are the most thorough reviews you’ll find on the web. What we didn’t do enough of was research, from the domain name to whether the internal pages would get a decent amount of traffic. It was just built and that was it, no thought.

The result of the lack of planning was a site that makes an unsatisfactory return for the effort put in. It makes some money but as learnt from the other jewelry site the conversion rate is terrible so when the visitors are low anyway it doesn’t bode well. That said this site is responsible for the largest single commission payment received so far and it may do better than expected in time and with a little more promotion. It’s just a bit disappointing after all that work.