Site: New Home Gym

With an extensive knowledge of using fitness equipment a gym site was created in 2007. This is a price comparison site with a design that’s influenced by Amazon. In the way that when you go onto an internal page the first thing you see is an image on the product in the left and the price on the right with a review below. The appeal of a price comparison is to increase sales by giving the customer a choice.

The site has a blue theme with a logo bought from an online logo shop. Interestingly the sales were made primarily with one site that really did have the best prices for the product reviewed, the site actually changed the whole look and design of their site to match this one. So maybe it was their biggest referrer at that point. Unfortunately they increased their prices to an uncompetitive level which were less appealing but it was a very profitable site for a while.

While the site made a lot of sales these were from PPC traffic for which the site was then “Google slapped” so this destroyed it’s income. Also it being an early project the organic ranking expertise was still wanting so the in site SEO particularly the keyword targeting and titles could have been better.